Accessibility Report
The State of Hospitality Sector Accessibility
Have you already adapted to the European Accessibility Act (EAA)? During the last quarter of 2025, we assessed Europe’s top 139 hospitality websites, representing predominantly international hospitality and booking providers operating across multiple markets using extensive automated testing with QualiBooth's Accessibility Toolkit.
QualiBooth assessed each website based on WCAG 2.2 guidelines.
Our report aims to provide a clear, data-driven overview of the state of accessibility in the hospitality industry. Our goal is to help organizations understand where they stand, where the industry is moving, and what steps they must take to meet the standards expected by travelers, regulators, and the market itself.
Accessibility is Good for Business
Companies that make their websites and apps accessible aren’t just following regulations—they’re making it easy for every traveler to explore, compare, and book, no matter their ability or device.
Travelers visit hotel websites to check and compare properties, explore amenities, choose dates and rooms, and complete bookings. A digitally accessible user experience leads to:
Higher booking completion
Lower abandonment
Increased customer satisfaction
Improved brand trust
Higher lifetime value
Lower call center load
By designing for everyone, you ensure a seamless, welcoming experience for all your customers.
The Top 5 Most Accessible Countries in Hospitality
These countries are setting the gold standard:
These markets demonstrate how inclusive design and accessibility go hand-in-hand with modern UX best practices.
Accessibility performance by country:
Switzerland: Leading the way
High-scoring sites consistently use responsive layouts, clear content hierarchies, and full screen reader support.
Norway: Strong but varied
Most top sites follow WCAG 2.2 standards, though some lag behind on dynamic booking elements.
Sweden: Mobile-first champions
Sites prioritize mobile experiences and keyboard navigation for seamless bookings.
Spain: Mixed performance
Top performers excel, but several international hotel chains fall behind.
Portugal: Consistent compliance
Hotels largely maintain accessible booking flows, with minor gaps in visual contrast and alt text.
Why Accessibility Matters More Than Ever
The EAA is not just a legal requirement—it’s a competitive advantage.
Accessible hospitality websites influence:
+ Booking conversion rates
+ Customer loyalty
+ SEO performance
+ Legal compliance
Failing to meet accessibility standards can lead to:
- Lost bookings and revenue
- Reputational damage
- Regulatory fines
By designing for everyone, you ensure a seamless, welcoming experience for all your customers.
How to Improve Your Hospitality Accessibility Today
Whether you’re ahead or behind on meeting WCAG 2.2 guidelines on digital accessibility, now is the time to act. QualiBooth makes accessibility simple for development, UX, and compliance teams with its offering of both automated solutions which integrate with JIRA to seamlessly fit into your existing tech stack and manual audits to ensure context (and not just existence) are evaluated.
Contact us to:
Use our Accessibility Toolkit to fix issues
Generate and publish an Accessibility Statement
Monitor ongoing accessibility progress
Note: Our software-based testing combined manual and automated assessment against WCAG 2.2 criteria. A score of 100 does not imply full accessibility. Full evaluation requires manual audits by trained accessibility professionals.
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