Accessible traveling, booking and hospitality services
Give every visitor the power to plan, book, and explore with the solution that simplifies accessibility and compliance for your travel website
Why accessibility matters in travel
Accessibility is not just compliance, it’s inclusivity and experience.
- $58.2B Spent annually on travel by people with mobility disabilities in the US alone.
- 96% Of travelers with mobility disabilities have faced an accommodation problem while traveling. (source)
- 20%+ Of all travelers have some kind of accessibility requirement — and they tend to book premium options.
- 33.4M Disabled travelers projected in the US by 2028, nearly tripling from 2019.
Legal context: Under ADA Title III, travel websites — including hotel booking platforms, airlines, tour operators, and OTAs — are considered places of public accommodation. Digital services must be accessible and compliant with WCAG 2.1 Level AA. In Europe, the European Accessibility Act (EAA) comes into full effect in June 2025, adding an additional layer of compliance requirements for any company serving EU customers.
Accessible online booking for everyone
Agora AI provides automated scanning, monitoring, and expert recommendations tailored for the travel and hospitality industry.
Critical features booking sites must ensure are accessible
To serve all travelers, every interaction in the booking journey needs to be fully accessible. Without it, users, especially those with visual impairments, limited dexterity, or older adults may be unable to complete a reservation.
Without accessibility, users—especially those with visual impairments, limited dexterity, or older adults—may struggle or be unable to complete essential financial tasks.
Turn compliance into more bookings
Accessible travel experiences are not only legally required, they also drive direct bookings, trust, and long-term loyalty. Travelers with accessibility needs are more likely to book premium options, return to brands they trust, and recommend them to others.
- Capture a high-value, underserved market: Travelers with disabilities spend $58.2B/year on travel and book at similar frequency to non-disabled travelers — but most travel websites still exclude them.
- Stay ahead of ADA, EAA, and WCAG requirements: Travel websites rank among the highest sectors for accessibility violations and legal complaints. Proactive compliance reduces your legal exposure.
- Build traveler trust before the trip begins: An accessibility statement and transparent, usable booking flow tells guests with disabilities: "You're welcome here" — before they've even packed.
- Increase direct bookings and reduce drop-off: Inaccessible booking flows lose customers. Accessible design keeps every type of traveler moving through your funnel to confirmation.
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