Overview

Dr. Idriss is a New York–based skincare brand with a powerful online presence and a fast-growing direct-to-consumer business. With a commitment to inclusivity and a digital-first strategy, the brand turned to QualiBooth to strengthen the accessibility and usability of its e-commerce platform - ensuring that every visitor, regardless of ability, can enjoy a seamless shopping experience.

The Challenge

Before adopting QualiBooth, the Dr. Idriss website faced inconsistent accessibility compliance. Some pages performed well, while others contained significant issues that affected usability and compliance with WCAG standards.

The company had previously worked with a U.S.-based vendor offering an overlay/widget-based accessibility solution, which ultimately led to compliance risks and legal exposure. After learning more about the limitations of overlay technology, they sought a true remediation-driven solution - one that could identify and help fix underlying accessibility issues, through ongoing, in-depth improvements, ensuring long-term compliance.

Implementation

Implementation was fully self-service:

• The company president deployed the monitoring script during the free trial.
• QualiBooth’s Customer Success team then provided a training session for the Senior Director of E-Commerce to ensure full platform adoption.
• Prioritized issue lists based on severity and frequency
• The Agora desktop app for real-time scanning during development

This lightweight onboarding process allowed them to move from trial to live monitoring in just days - without needing complex integrations or heavy technical support.

Integration and Daily Use

From day one, Dr. Idriss embedded QualiBooth into their daily development and QA process.
Their workflow centers on:

• Filtering issues by severity and frequency to prioritize effectively
• Using dashboards and reports to maintain visibility across departments
• Remediating high-risk issues first, building sustainable accessibility over time

This approach has helped the team maintain transparency, accountability, and consistent improvement.

Results

In just four months, the impact has been significant:

• Accessibility score improved from 74 to 95
• Total number of issues reduced from 72,052 to 18,497
• 3 active users regularly monitor and manage accessibility
• 1 team member trained through QualiBooth’s onboarding program

These measurable gains demonstrate the effectiveness of proactive monitoring and structured remediation.

Commitment to Accessibility

Before adopting QualiBooth, the Dr. Idriss website faced inconsistent accessibility compliance. Some pages performed well, while others contained significant issues that affected usability and compliance with WCAG standards.

Dr. Idriss has also published an accessibility statement on their website reaffirming their commitment to inclusivity.

A statement from the company reads:

Key Highlights