People with disabilities represent a significant demographic globally. By eliminating barriers to online engagement, you can increase website traffic, improve engagement, and expand market opportunities.
See Our SolutionsIt all adds up:
90% of disabled consumers feel affected at the decision-making stage of purchases by either; limitations of design, limitations in available information, or how information was presented.
Investing in accessibility is more than just complying with regulations. An accessible online presence removes barriers to full user interaction, decreases legal risks, and maximizes technological innovations.
See Our Solutionsit all adds up:
When you count disabled individuals, their family, and their friends, it equals 73% of all consumers globally.
- The typewriter
- The telephone
- Subtitles
- Speech-to-text
- Screen readers
- Audio books
- Touch screens
These are just a few examples of technology that was originally designed for disabled people but quickly proved beneficial for all people.
Source: Business Disability Forum, UK
Eliminating barriers to web interaction helps people with disabilities fully engage with your website. But it can make online engagement easier for everyone, including older adults, those with slow internet connections, people using unfamiliar technology, users relying on translation software, and even customers accessing your website in noisy, dim, or otherwise challenging environments.
Whether users experience visual, auditory, motor, cognitive, or neurological conditions, accessible design practices help create websites where everyone can navigate and connect with digital content.
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