2025 Accessibility Report: European eCommerce

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The State of European eCommerce Accessibility in 2025

Discover how leading European eCommerce brands meet digital accessibility standards — and why compliance with the European Accessibility Act (EAA) matters. This report shows how the top 500 European online stores perform against WCAG 2.2 requirements, where the industry leads, and where even strong performers still fall short.

Why it matters

Beginning in June 2025, organizations doing business in the EU are required to comply with EAA regulations. For online retail — where every barrier is a lost sale — accessibility is both a legal obligation and a competitive advantage. Accessible stores convert better, retain more customers, and rank higher in search.

What the report reveals

• Top-performing brands. A comprehensive analysis of the top performers and what makes their sites truly accessible.
• Implementation roadmap. A detailed look at common accessibility barriers and how to overcome them.
• Persistent weak points. The critical areas where even top performers struggle — and how to address them.
• Regional benchmarks. A country-by-country breakdown showing which European markets lead in digital accessibility.
• Best-practice showcase. Real examples of accessibility excellence from leading European retailers across sectors.
• EAA compliance guide. Practical steps to improve your accessibility score and comply with the European Accessibility Act.

Build accessibility at the source

Automated overlays and widgets give a false sense of security and can introduce new issues. QualiBooth helps you solve accessibility problems at the source — combining automated scanning and monitoring with expert manual audits, so your storefront stays compliant and converts for every shopper.

Methodology note: Sites were assessed with automated testing against WCAG 2.2 criteria. A score of 100 does not imply full accessibility — full evaluation requires manual audits by trained accessibility professionals.

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