2026 Accessibility Report: Hospitality Sector in Europe

The State of Hospitality Sector Accessibility in Europe

Have you already adapted to the European Accessibility Act (EAA)? During the last quarter of 2025, we assessed Europe’s top 139 hospitality websites — predominantly international hospitality and booking providers operating across multiple markets — using extensive automated testing with QualiBooth’s Accessibility Toolkit. Each website was evaluated against the WCAG 2.2 guidelines.

This report provides a clear, data-driven overview of the state of accessibility in the hospitality industry. Our goal is to help organizations understand where they stand, where the industry is moving, and what steps they must take to meet the standards expected by travelers, regulators, and the market itself.

Accessibility is good for business

Companies that make their websites and apps accessible aren’t just following regulations — they’re making it easy for every traveler to explore, compare, and book, no matter their ability or device. Travelers visit hotel websites to check and compare properties, explore amenities, choose dates and rooms, and complete bookings. A digitally accessible user experience leads to:

Higher booking completion
Lower abandonment
Increased customer satisfaction
Improved brand trust
Higher lifetime value
Lower call-center load

By designing for everyone, you ensure a seamless, welcoming experience for all your customers.

The top 5 most accessible countries in hospitality

These countries are setting the gold standard:

Country	Accessibility score
Switzerland	79.9
Norway	75.6
Sweden	72.5
Spain	71.6
Portugal	70.8

These markets demonstrate how inclusive design and accessibility go hand-in-hand with modern UX best practices.

Accessibility performance by country

Switzerland: leading the way. High-scoring sites consistently use responsive layouts, clear content hierarchies, and full screen reader support.
Norway: strong but varied. Most top sites follow WCAG 2.2 standards, though some lag behind on dynamic booking elements.
Sweden: mobile-first champions. Sites prioritize mobile experiences and keyboard navigation for seamless bookings.
Spain: mixed performance. Top performers excel, but several international hotel chains fall behind.
Portugal: consistent compliance. Hotels largely maintain accessible booking flows, with minor gaps in visual contrast and alt text.

Why accessibility matters more than ever

The EAA is not just a legal requirement — it’s a competitive advantage. Accessible hospitality websites influence:

+ Booking conversion rates
+ Customer loyalty
+ SEO performance
+ Legal compliance

Failing to meet accessibility standards can lead to:

− Lost bookings and revenue
− Reputational damage
− Regulatory fines

By designing for everyone, you ensure a seamless, welcoming experience for all your customers.

How to improve your hospitality accessibility today

Whether you’re ahead or behind on meeting the WCAG 2.2 digital accessibility guidelines, now is the time to act. QualiBooth makes accessibility simple for development, UX, and compliance teams — with automated solutions that integrate with Jira to fit seamlessly into your existing tech stack, plus manual audits that ensure context (and not just existence) is evaluated. Contact us to:

Get a free site audit on QualiBooth’s enterprise web accessibility software
Use our Accessibility Toolkit to fix issues
Generate and publish an accessibility statement
Monitor ongoing accessibility progress

Methodology note: Our software-based testing combined manual and automated assessment against WCAG 2.2 criteria. A score of 100 does not imply full accessibility — full evaluation requires manual audits by trained accessibility professionals.